Quantcast
Channel: Top Seo Blog » social media marketing
Viewing all articles
Browse latest Browse all 28

The Lifespan of a Blog Post

0
0

Blah blah bloooogggg. Blogs are multiplying these days like fruit flies. You didn’t know it, but when you went to bed last night, there were no bloggers in your house, and this morning, even your cat’s got a blog. One blogger even used the term ‘clog’ in place of blog, saying that there are so many blogs that they’re clogging up the web. But why? Why are blogs so prolific, especially when there are so many other ways of expressing yourself? It’s simple, really. People love blogging because, well, it’s cool! Having your own blog is quite possibly the greatest method of expressing yourself ever. Seriously! With your own blog, you have complete control. You have a means of expressing yourself, of letting go, of being totally free and creative. But hold on, ’cause that’s not all blogging is good for. Blogs are excellent promotion for your business. They can promote you as an expert. And they can even help you to help others. There’s just one drawback from blogging, and it really doesn’t have anything to do with the poor blog itself. The only real problem with blogging is that most people abandon their blogs after a very short period of time. (And maybe that’s where the ‘clog’ part comes in.) So, here’s some information about the lifecycle of a blog post, and how you, as a blogger, can avoid becoming another sad statistic in the blogging game.

Naturally, a blog starts with one germinal idea. It could be a great idea you have that will promote your business; it could be your nagging need to express a complaint or an inspiration; it could even be an idea you have for a book that starts out small and takes on a life of its own. Whatever your idea, a blog is a great way to get it out there. Your idea doesn’t have to matter to anyone else, but the truth is that it will get better traction if it does. Add to that the ability to express it in a creative way that’s useful to people, and you might just have a winning blog on your hands.

Next, depending on what your blog is about, you’ll likely do some research about your audience, some keyword research, and it’s even a good idea if you do a search on your subject to see just how unique it really is. The next step is to design, create, write, rewrite, get feedback from credible sources, and now you’re ready to launch. Fantastic!

So … now what? Well, if you’re like a lot of bloggers, you do some promotion, maybe on Facebook or Twitter, and maybe on some other social networking sites. You let all your friends, family, neighbors, and customers know about it. You might even have some subscribers, so your new post goes out to them automatically. And then, just like in the infomercials, you post it and forget it. You get a bunch of visitors. Maybe you even get a couple new customers. And, well, that’s the end of the story. Sad, huh?

According to Bitly, a link-managing service, the average half-life (the time it takes to reach half the clicks in its life) of a link that’s posted to Twitter or Facebook is … are you ready for this … three hours. That’s it! All that work for three hours! A fruit fly has a longer life! But is there anything you can do about this pathetic statistic? According to SEO companies, there sure is. The SEO experts at Moz.com have some great ideas about ‘amplifying’ your blog post’s results.

First, make sure you have buttons for sharing. This is pretty obvious, right? Not so much, if your buttons aren’t the right buttons. For instance, if you have a banking website, Pinterest might not be a button your target audience will likely use. By the same token, if your target audience is teens and tweens, they probably don’t have much use for a more pro-business networking site such as Linkedin.

Another great tool that can help drive traffic to your website and keep it there is Twitter cards. With these, you can attach videos and other media to your Tweets in order to generate more excitement and more visitors. Enabling Twitter cards can help to augment re-Tweets, and that’s just what your blog needs.

You also need to know your audience. That is, you need to know when the potential customers you’re targeting generally get online. If you’re targeting artists or gamers, you might be able to catch a lot of them later in the day, as many of these users tend to be night owls. Additionally, just because they’re called reposts, doesn’t mean they have to be recycled. Try to add a little freshness when you repost. Add in relevant graphics or videos to reinvigorate that evergreen content.

With just a little extra social promotion, your business’s blog doesn’t have to die out in just a few hours. You’ve put so much time, money, and effort into it, adding just an extra step or two in social promotion can breathe new life into it, both with its initial launch and when you do those all-important reposts.


Viewing all articles
Browse latest Browse all 28

Latest Images

Trending Articles





Latest Images