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The Lifespan of a Blog Post
Blah blah bloooogggg. Blogs are multiplying these days like fruit flies. You didn’t know it, but when you went to bed last night, there were no bloggers in your house, and this morning, even your...
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Social Media Marketing Etiquette
There is no doubt that social media plays an important role in modern marketing strategies and plans. Social media marketing is definitely an essential element but if it is used inappropriately it can...
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SEO for YouTube
YouTube YouTube has grown to be the world’s second largest search engine. The site gets over 30 million unique visitors in one day. Videos are not that difficult to create with today’s wave of...
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Social Media Trends
Social Media Networks Social media has almost taken over the world! It may sound a bit exaggerated, but in reality it’s almost accurate. Most individuals have multiple social media accounts and are...
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Top Trends in Social Media Marketing
Social Media Social media is not going anywhere anytime soon. As a matter of fact, the number and types of platforms continues to grow and expand rapidly. Even though social media started out with a...
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Most Common Social Media Mistakes made by Businesses
Social media platforms are a useful tool and can be a positive influence for businesses of any size. But in many cases social media activities can actually work against the business by scaring off...
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The Role of Social Media in Diplomacy
Social Media Buttons Almost no sector has been left untouched by social media and this includes the political arena. Actually, in recent years there has been an increased amount of social media use in...
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Can Social Media Marketing Be Natural?
Social Media Buttons There are so many aspects to a social media marketing campaign the “natural” side of it can easily get lost in the shuffle. It can be easy to slip into the motions of a campaign...
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Search Engine Traffic Patterns in 2013
Increasing Bar Graph Keeping up with which of the search engines are receiving the biggest percentage of search traffic can play a big role in helping decide where to focus optimization efforts....
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What is Relationship Marketing?
Online Marketing In the web marketing world we hear a lot of talk about conversions and still place a lot of importance on them. We have to because on one hand increased revenue or ROI are the primary...
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Top Social Media Sites for Spring 2013
Tops Social Sites If you could choose just one social media platform for your business, which one would it be? Chances are that for the vast majority, a single choice would mean Facebook. It is one of...
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How to Use Social Media to Increase Traffic
Increasing Bar Graph The competition for online traffic is constantly increasing. Each day there are companies which use blogging and various other means to help increase the flow of traffic to their...
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Is Social Media Still Important?
Social Media Buttons As with all of Google’s updates, they come with lots of questions as to how the changes will affect SEO strategies; and the release of Penguin 2.0 was no different. What, if...
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Tips for Facebook Ads
Photo of Facebook Ads Last year when Facebook became a publically traded company the big concern became how to make money for stockholders. For Facebook that meant they had to come up with some...
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Social Media Strategies for Business
Social Media Strategy Every company has an even playing field when it comes to access to social media sites. The problem for some comes in determining how to use a social media campaign to effectively...
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Digital Marketing Best Practices
Social Media Marketing ROI Web marketing can be a tricky situation for many professionals. There are many strategies that can be employed in a digital marketing campaign but which ones are used will...
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How to Develop a Promotion Strategy
Promotion Strategy The use of a promotional item can be an effective marketing strategy which offers positive results for a business. But like any type of marketing strategy, success is not...
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How to Measure Success in Digital Marketing
Google Analytics Many a business person has launched a digital marketing campaign that they thought was well designed only to find out that it was not effective at all. How are you supposed to know?...
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Are Newspapers Dead?
Stack of Newspapers When is the last time you picked up a real newspaper and read it all the way through? When did you last read any part of a newspaper? It is likely that either of these answers is...
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